Reciprocal linking debate highlights
Google Groups : SEM 2.0 I've recently begun to doubt the value of recip links. At least with the big G. I see anectdotal evidence that G has a filter (whatever you may want to call it) that detects mutual site cross links, or recip links....I tend to think that link building consists of two main parts...
Broad link popularity.
Niche topical popularity...
Reciprocal links should reflect a natural business relationship or have a logic to them that stands separate from the PR value of trading links...
Sometime last summer G upgraded one-way incoming links to a much higher importance. G is looking for one-way links, deep links, recips, and directory links. Internal navigation links using the full URL are important in the mix as well...G engineers stress they want to see a 'natural link pattern' in both the type of link and the speed they are acquired. 200 links appearing in one week with identical anchor text for example is not a 'natural' pattern. G likes links to appear nice and slow and have 5 or 6 different variations on the anchor text including the URL as anchor text.
posted by Jen @ 3:24 PM
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