AOL local search reviewed
CNET News.com"America Online on Thursday began featuring a new Web site for finding local services, in a further bid to win back Web searchers from rivals....
(AOL) plans to introduce a travel search site in partnership with Kayak.com. It also plans to introduce improved local shopping tools in partnership with Bizrate.com. The local search site unveiled Thursday is powered by technology from Fast Search & Transfer. It also features local news aggregated by Topix.net.
Advertising also plays a big role in AOL's new local service. The company has partnered with Ingenio to display "pay-per-call" ads related to local search results."
posted by Jen @ 1:51 PM
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