Search Engine Changes Blur the Line Between Myth and Reality
searchengineguide.comSummarises the situation as "In a field as user-dependent and re-evolutionary as the search industry, knowledge gaps can lead to expensive chaos for consumers, advertisers and web-masters. Many common assumptions about search engine marketing have been made obsolete or require a different way of thinking. Many erroneous assumptions continue to be proliferated in hundreds of forum posts, emails and marketing articles.
Concludes "If these five myths die this year, the sector will be a cleaner place to work in. Advertisers will be less likely to be scammed into believing their SEO has a special relationship with the search firms. They will also have a more realistic view of the long-term commitment it takes to run a successful organic placement campaign and will be able to better budget for services. People would stop obsessing over submissions, penalizations, and other irrelevancies and get on with the business of producing great websites. Lastly, if the final myth about the value of doorway pages is undone, consumers would see stronger SERPs and some advertisers would save a lot money and the eventual heartache of displaced rankings"
posted by Jen @ 9:30 AM
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