Pew Report on Search
MediaPost Advertising & Media Directory"Sponsored Results Naivete by Tobi Elkin Monday January 24, 2005"
Article has more detail from the report including gender differences and by demographics...
"• Men search more frequently than women and have a higher opinion of themselves as searchers than women do, despite being no more successful in finding what they're looking for!
• Forty-three percent of men have heard of the distinction between paid and unpaid results, while only 32 percent of women have heard of the difference."
posted by Jen @ 8:21 AM
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