Users Confuse Search Results, Ads
Forbes.com: Survey"Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
The Pew Internet and American Life Project reported Sunday that adults online in the United States are generally naive when it comes to how search engines work...
Forty-five percent of Web searchers say they would stop using search engines if they thought they weren't being clear about such payments, yet 92 percent of Web searchers say they are confident about their searching abilities.
Deborah Fallows, a senior research fellow at Pew and the study's author, said the findings were surprising given that the same people are likely to know the difference between television programs and infomercials...She said the results reflect blind trust on the part of the Web searcher rather than "anything nefarious on the part of the search engine." "
posted by Jen @ 9:07 AM
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