The 70/30 Rule of Search
MediaPost Advertising & Media Directory: ""Gord Hotchkiss, president and CEO of Enquiro, tells it like it is for those who think organic search results and optimisation are to much hassle and not worth bothering with:
"Study after study has shown that about 70 percent of all search engine clicks happen on the organic results. Yet sponsored search continues to take the spotlight and the lion's share of the budget, while for many, organic optimization seems stuck as a little understood and even less trusted tactic only fully utilized by online casinos and porn merchants."
He reckons that most SEO misses the point: "I worry about the lack of motivation to go after the wins that require more work.
We can't move forward as an industry until we start doing the research required to better understand the 70 percent of the market we're missing. The big winners in business have never been the companies that go for the easy wins. They're the ones that figure out how to pick the fruit that's just out of their competition's reach."
posted by Jen @ 5:52 AM
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