Advertisers on Google Are Told to Keep It Proper
The New York TimesGood read, SARAH LEFTON the author asks "Is Google an Internet incarnation of the grammar prescriptivist, insisting that language has rules and that communication without those rules leads to confusion and the decay of civility?"
States that "Google maintains an in-house style guide, which it says is a living document, expanding over time to include neologisms and pop culture references.
'We started seeing the word bling pop up periodically,' Mr. Fischer said. 'At first it raised some questions, but it's made its way into being acceptable. We measure by the standard of, is this going to be clear to people? 'Yada yada yada' is going to be well understood by some and not by others.'
AdWords submissions are screened by an automated system that flags flagrant violations like multiple exclamation points. Ads that clear this hurdle are posted on the Web, but eventually reviewed by editors."
posted by Jen @ 4:52 PM
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