Google still on top of heap
CNET News.com"Google remains the favorite of search consumers, but Yahoo and Microsoft are closing the gap, according to a new survey...
"Google is the king of customer experience in the search engine industry, but Yahoo, MSN and Ask Jeeves are improving," Bonny Brown, director of research and public services for Keynote, said in a statement. "Given the open nature of the Web, as these sites continue to improve the user experience, they will undoubtedly begin to attract more users and improve user loyalty. Obviously this will impact the advertising side of the business."
Keynote said Yahoo and MSN have improved since the last study published in May 2004. Yahoo's better performance is attributed to its expanded local search service and a new search results page. Local search is considered a key indicator of consumer satisfaction, as nearly one in four searchers is not happy with the local results they get. Ask Jeeves also performed better due to changes in its local search service.
The credit for MSN's showing goes to separation of sponsored results from Web search results, Keynote said."
posted by Jen @ 4:44 PM
<< Home