PPC Search Copywriting Strategies
clickx Part 1 Article gives afew dos and don'ts to follow in part 2..Search underlines all other marketing so the copy displayed is seen by users at the crucial point as: "your headline and description may be your last chance to capture a prospect's attention before he becomes the competition's paying customer... All the messaging, education, PR, and media you worked so hard to strategize and execute won't matter if your organic listing or paid ad isn't in the search results, or isn't noticed and clicked on. If you've gone to the trouble of building a reputation and a strong brand, don't screw up now."
posted by Jen @ 12:19 PM
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