Wednesday, December 08, 2004

Yahoo!, Google search for competitive edge

MSNBC

"the corporate cultures at Google and Yahoo! show you just how different these companies are..."These are two fundamentally different cultures," said American Technology Research analyst Mark Mahaney, who notes that the search engines themselves are also very different.

"There two fundamental different approaches,” he said. “Yahoo! comes at search as a way to monetize traffic. Google goes at sponsor search as a way to monetize a very interesting technology that they've developed.

Google
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