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DoubleClick Exits Site Analytics Biz, Strikes Partnership

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"Online ad technology firm DoubleClick will discontinue its SiteAdvance Web site analytics product, and try to migrate its 50 existing clients to new partner Omniture's SiteCatalyst.... JupiterResearch analyst Eric Peterson, who follows the Web site analytics industry, believes the business is Omniture's to lose. "They get to preserve this closed loop of metrics around DART, and that, in my opinion at least, is a fairly valuable commodity," he said."

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posted by Jen @ 5:23 PM