MarketingSherpa's December affiliate marketing survey results
MarketingSherpa.com"According to our survey results, affiliate marketing is alive and well. Overall 91% of surveyed merchants and 82% of affiliates expect revenue growth in 2005"....BUT...MarketingSherpa editors and outside experts alike are worried about the future of affiliate marketing... Four key worrisome tactics will directly affect revenues: "
Tactic #1. Search marketing We suspect affiliate revenues driven by search will decline in 2005
Google's about to crack down even harder on affiliate marketers
Trademark protections
Optimized ranking protection
Search marketing accountability
According to stats we've seen from affiliate management systems, somewhere between 30-40% of affiliates depend almost entirely on search engine marketing to drive traffic.
Of our affiliate survey respondents:
- 49% of all affiliate respondents said they would *not* be
willing to work with a merchant that banned all paid search
ads
- 27% said they wouldn't work with a merchant that banned
trademark search ads
On the other side, 51.1% of surveyed merchants had restrictions on search marketing. 8% said no affiliate could use any search; 7.4% allowed organic search campaigns only; 21.3% outlawed paid ads against trademarks and top terms; and, 13.4% restricted trademarks and top terms to super-affiliates only.
Tactic #2. Email marketing and CAN-SPAM
Tactic #3. Pop-ups
Tactic #4. Dishonest desktop applications (adware/spyware)
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posted by Jen @ 4:04 PM
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