ClickTracks update details
ClickTracks | 5.2 Pro Release"5.2 Release Welcomes E-Mail Marketing Integration, Exit Tracking, Regional Geo Data December 14, 2004--Santa Cruz, California
Earlier today at Jupitermedia's Search Engine Strategies conference in Chicago, IL, ClickTracks Analytics, Inc. (www.clicktracks.com) announced the availability of version 5.2 of their web metrics software. ClickTracks Professional 5.2 adds e-mail marketing integration, exit tracking and regional geographic data to the suite of metrics features that helped ClickTracks win Best Web Analytics Tool in the 2003 and 2004 ClickZ Marketing Excellence Awards.
Additions to ClickTracks Professional 5.2 include:
TRACK E-MAIL SUBSCRIBER BEHAVIOR: ClickTracks 5.2 offers direct integration with leading e-mail service providers (ESPs) like SubscriberMail and IntelliContact, letting marketers measure the effectiveness of their e-mail campaigns as easily as they measure the effectiveness of SEO or banner advertising.
SEND PRECISELY TARGETED FOLLOW-UP: Imagine that a marketer recently sent out an e-mail announcing the addition of purple, green and blue widgets to their online widget store. Wouldn't it be nice to know precisely which individual subscribers were more interested in green widgets based on their exact online behavioral characteristics? Formerly reserved for marketers with huge budgets and an IT staff of thousands, this key feature is now a point-and-click component of ClickTracks Professional.
FOOLPROOF CAMPAIGN SETUP: ClickTracks 5.2's new campaign manager has a wizard-based user interface that makes campaign creation easy. Marketers will be immediately alerted if they've incorrectly configured campaigns, and will have time to fix any issues before the campaign goes live.
DID THEY EXIT, OR JUST FOLLOW A LINK?: Tracking visitors who click onward through a site to external sites used to be impossible-but not any more. Marketers will immediately know whether a visitor exited their site at a particular page or whether they followed an external link the site provided. Note: Available in JDC and Hosted versions of ClickTracks only.
REGIONAL GEOGRAPHIC DATA: In addition to country-level data, ClickTracks 5.2 now offers 'regional' data. Depending on the country and the state, the regional data can show a specific city, a larger region within a state or the state itself. "
posted by Jen @ 8:27 AM
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