Can Inbound Links to Your Site Get You Penalized ?
SEOChat Hugo Guzman discusses tis old chestnut concluding (theoretically not absolutly) that...."Sitewide or run-of-site text link advertisements. Google may have taken steps to minimize the affects of the backlinks that are acquired via these types of ads. For example, they may only factor in the PR and SERPs boost of the backlink coming from the homepage, but block or dampen the boost that would come from all of the interior pages of that site.
Links from unrelated sites. Google may block or dampen the PR or SERPs boost of backlinks that are not semantically related to the site in question.
Reciprocal links. Google may block or dampen the PR or SERPs boost of backlinks that are reciprocated by the site in question.
Please keep in mind that these are just theoretical examples! None of these assertions are based on confirmed factual information.
Expressed in pseudo mathematical terms, Google applies positive (+) credit of varying degrees or neutral (0) credit, but does not apply negative (-) credit to backlinks."
Contrary to the countless sentiments that are expressed in the various SEO forums on the net, Google’s main priority is the relevance and objectiveness of its organic search. Because of this overarching priority, they will always take steps to ensure that individuals cannot artificially manipulate SERPs in a manner that would damage the relevancy, quality, and objectiveness of their search engine. Penalizing sites, by applying a negative impact on SERPs or by outright removal from the index based on inbound links would definitely conflict with their main priority regarding organic search.
So if you ask me, “Could they penalize me for an inbound link?” I would say yes. I’m sure that they have the technical capability for such an undertaking. But if you ask me “Would they?” I would say no. It is not in their best interests.
posted by Jen @ 8:16 AM
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