Google Dominates Shopping Referrals
iMediaConnection: Google Dominates Shopping Referrals: "Google contributed to 4.26 percent of visits to shopping sites for that same week.Hitwise also reported that Yahoo! Search contributed 2.24 percent and MSN Search 0.54 percent of all U.S. visits to shopping and classified sites...While Google dominates overall referrals, it is important to note that the leading search engines vary in their strength to refer traffic to certain categories versus others. Marketers should carefully consider the nuances of each engine in order to maximize their search strategies," says Bill Tancer, vice president of research, Hitwise."
posted by Jen @ 1:27 PM
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