Friday, December 17, 2004

The Dark Side of Exchanging Reciprocal Links

webmasterworld.com :: forum12

Some highlights from a long discussion re "The Dark Side of Exchanging Reciprocal Links::Some of the tricks Webmasters sometimes use to get around linking back to you."

The "links" are text css styled to look like hyperlinks which incorporatethe "OnClick" command to redirect to target website
Removing link after trading
Link page never indexed
All links hijack the pages linked to
Frame their links page with their root, so it shows the PR of the root though it "appears" that you are on the links page.
Simply having a links page that is not linked to internally...it exists, it can be reached by spiders, but cannot be found unless you have exact url
Use a script disguised as an HTML page. If a search engine spider hit the page out some other content instead of the linksDave Wray has useful hints: and gives this example: as "the trickiest:

Use a cgi counter script.
Use onmouseover to look like their link is there.
Disable right clicking, so they can't check source.
Everything looks legit and they don't suspect anything because the page still has PR.

What I use to get rid of automated linking spam is to use a form on my site. If they can't find the "add resource" link on my main page and just send some canned email, then to the trash bin it goes. I say on my "add a resource" page that I have the right to link back or not link back depending on the quality and usefulness of their site."

NB It is much easier to maintain 20, 30 or 40 high quality links than it is for 200, 300 or 400 low quality links. Think long-term instead of short-term.





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