IHG and SideStep
Travel WeeklyIHG tactic aims to help its franchisees recoup business lost through its “decertification” of Expedia and Hotels.com.
“SideStep drives avid travelers straight to our Web site,” said Michael Menis, director of IHG’s global marketing services. “Whereas online agencies often look to own the customer relationship, SideStep helps us to promote our brands and continue building our customer relationships by driving direct interaction between valuable customers and IHG hotel brands.”
posted by Jen @ 8:54 AM
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