Search Engine Disclosure: Better, but Still Wanting
Consumer WebWatch Update recommendations include "making the disclosures visible, written in English, easy to understand and in language that's not going to confuse [consumers]."For "the 15 most popular search engines, as ranked by Nielsen//Net Ratings. The report was generally favorable, but noted that there are still some problematic areas" in disclosing their paid placement and paid inclusion policies.
"The bottom line in terms of paid placement is that all fifteen did better and are doing relatively well on paid placement, but none of the search engines were even close to being satisfactory on paid inclusion disclosure," said Beau Brendler, director of Consumer WebWatch."
posted by Jen @ 11:19 AM
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