Internet use : experienced users and newcomers behaviour converge
iMediaConnection: Notes from the Digital Future"For the first time the advantages of having Internet experience began to diminish and even disappear. "
"...long-time users still connect longer, in most other areas the differences have flattened enormously. New users are only slightly more likely to be looking at chat rooms or playing games online, and they are just about as likely to be looking at news, entertainment information or doing work related to their jobs.
Shopping differences have shown immense change. Today, new users buy online almost from the day they get connected. Indeed, the desire to make an online purchase is one the most compelling factors causing non-users to get an Internet connection in the first place...
...the most dramatic change: Lack of live humans in the buying process has been transformed from a liability to an asset. Now buyers report they don’t want to have to deal with a real person and prefer buying through a computer -- unless they experience a problem and need customer service....
Another important change is that new users go online knowing what to expect from the Internet having, in many cases, been online before with a friend’s or relative’s connection. The learning curve for online behavior is much shallower. New users know what to expect when they connect and now get down to business much faster than new users of several years ago."
posted by Jen @ 1:01 PM
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