Thursday, November 25, 2004

Ask Jeeves reviewed

USATODAY.com

Most interesting point: "Jeeves' most profitable move of all: deciding to partner with rival Google. It agreed to have the online company place its text-based search ads on Jeeves. Google-placed text ads, which appear atop Jeeves' search results, represent nearly 70% of Jeeves' income. Berkowitz is quick to note that Google acts as no more than an ad agency something Google also does for America Online and EarthLink. 'We profit from the income, and Google benefits from the additional eyeballs,' he says. 'The relationship is mutually beneficial.'"

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