Updated 04 All about the Title Tag for Search Engine Optimization
All about the Title Tag for Search Engine Optimization: "All About Title Tags"Title tags are extremely important towards your goal of achieving high search engine rankings. What you write in these tags can indeedaffect how your site ranks in all the major engines. (See the recently updated "All About Title Tags" here:
sure that each page of your site uses a unique tag.
Meta description will show in the search results only *if* it happens to use the exact phrase that has been queried at the search engine. So use this tag for marketing purposes, i.e., to entice people to click on *your* link as opposed to the other 10 in the search results.
(I) am 100% positive that Google doesn't index the words placed in the Meta keywords tag. Yahoo (and all of its search properties) plus Teoma/Ask
Jeeves, do look at the Meta keywords tag, and do index its contents. BUT, and this is a huge BUT, that doesn't mean that filling this tag the same keywords you've optimized your page for will boost it in the rankings.
Does this mean you shouldn't use the Meta keywords tag? No, not at all. You certainly don't *have to* use it, as it shouldn't affect your rankings for the keyword phrases that matter to you most; however, you could still use it for phrases that are somewhat obscure and just don't belong visibly on your page. I talked about this a couple of years ago in this article: "No Meta Keywords"
use for this tag.
As to the age-old comma/no comma question (and I actually did get this one asked today!), it makes no difference. Commas are seemingly
invisible to search engines, so it's pretty much the same thing to them whether you use them or not!
posted by Jen @ 9:31 AM
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