Search Engine Executives asked SEM/SEOs: Friend or Foe? Roundtable, Part 2
Search Engine Executive Roundtable, Part 2: "SEM/SEOs: Friend or Foe?"Ask Jeeves acknowledges the importance of search marketing firms. "When you look at the good side of SEM, we actually support that," he said. "We very much support people optimizing as long as they're ranking for the right reasons and not the wrong reasons."
Yahoo's Weiner was similarly tactful. "Bad, irrelevant results are the enemy, not [SEMs]," he said, noting that Yahoo still considers feeds and content that can be refreshed regularly via its paid inclusion program as a good thing.
By contrast, AOL's Campbell was blunt. "I don't think SEM is a bad thing -- I think it's one of the best things that's ever happened because now we don't sit around and figure out who pays who."
posted by Jen @ 3:39 PM
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