Definitions hub and authority sites with Reciprocal Links discussion
Reciprocal Links: Are They Really So Bad?: "When link exchanges are made between sites that share common themes and topics, visitors are helped as well. Providing outgoing links, to other useful and informative sites, raises a Website's value as a resource. Visitors will regard the site as a source of useful links.The search engines will view the site as remaining entirely within its overall themes. Higher visitor traffic and sales result, on the one hand, and higher Google PageRank and better results in the search engine results pages (SERPs), appear on the other.
As a site develops a more powerful group of theme related incoming and outgoing links, it has the beginnings of a Hub Site or an Authority Site. The important point is relevance of links.
A Hub Site is like a link airport with theme relevant incoming and outgoing links.
An Authority Site is a large site that is considered the most important for its keywords.
A well planned relevant linking strategy can start a site on the road to that status, which is highly rewarded by the search engines."
Keep the needs of your visitors and the theme of your site in mind whenever you make a link exchange. With that thought to guide you, reciprocal links will reward you in the search engines, and with your customers.
posted by Jen @ 9:01 AM
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