Tips For Link Building Part 2
Tips For Link Building Part 2: "tips that were offered by Michael Palka from Ask Jeeves and Matt Cutts from Google. "Michael offered concerning link building was trying to attain links that go to your site's deep content. Don't just settle on links to your homepage. With strong content, Michael believes you establish yourself in your community and therefore, acquiring links would be less difficult. The theory is that with good content, people who interested in the subject will WANT to link to your site, deep content included.
Michael also offered some tips on things to avoid when building links. First and probably most obvious are link farms. These sites are heavily into the black hat SEO and by linking to them, you can find your site penalized and/or banned. Plus, in the case of the Ask/Teoma algo, the links obtained from these farms probably won't be that valuable unless they are relevant to your site's subject. He mentioned to avoid anything that would artificially boosts your search engine ranking. Things like this are a quick fix, and they have a way of blowing up in your face, search engine-wise.
He also mentioned the obvious, like avoiding links to anyone that employs spam techniques like doorway/cloaked pages and pages that contain invisible links.
Michael expanded on this thought, as did Greg in another session. Reciprocal links, unless they are part of your "community", will lack authority and diminish the importance of the link.
Greg's advice concerning reciprocal links was along the same lines. He believes that there are more valuable things to exchange than links, which would probably be RSS feeds and things he mentioned in the first part of this article. Like Michael, Greg believes that most link exchanges are done with sites that have no relevance to yours. They both feel that you should have a legitimate reason for having a link. Having non-relevant links plays into the concept of artificially boosts rankings. If you have a number of links that are in no way relevant pointing to and vice versa, these actions can cause the search engines to "red flag" your site. Which is something that is obviously to be avoided.
Google to follow
posted by Jen @ 4:58 AM
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