Inside The Searcher's Mind - Live from SES San Jose
Inside The Searcher's Mind - Live from SES San Jose: "Inside The Searcher's Mind - Live from SES San Jose "No real new meat. Recycle this example:
The "Search Funnel" was explained through a focus group. Person one was looking to go on a cruise. She searched for "cruise" first. Then she refined her search to "Caribbean cruise" to narrow down the search. She then sees a "Panama Canal Cruise" in one of the pages that interests her. So she goes back to Google and searches on "Panama Canal Cruise" and is now looking for 3rd party reviews. Now she learns she likes the Princess cruise line and then does a search on "Princess Pananma Cruise" and obtains information. Then she purchases offline. That is the "Search Funnel." As you get closer to the bottom of the search funnel, conversion rates will increase. "Cruise" has 1.3m searches per day but very low conversions, as you go deeper the conversions but reach is lower
this IS interesting: Google: Generally you see higher clickthrough rates on Froogle then Google. The majority of Froogle traffic comes from Google.com froogle results inclusion.
posted by Jen @ 7:49 AM
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