iMSN-Harris Interactive Survey Asks: What Is America Searching For?
MSN-Harris Interactive Survey Asks: What Is America Searching For?: "The What Is America Searching For? survey was conducted to discover what Internet users across the country are using search engines for. MSN commissioned the poll to mark the July 1 launch of its new MSN Search home page, which features faster loading times and quicker access to the information that people care about most.Almost half (48 percent) of respondents confirmed they use search engines at least once a day, and over two-thirds (69 percent) said that search engines are the fastest way to get the information they are looking for. The results established that users turn to search engines to get all kinds of news and information, on topics ranging from the war and the presidential race to celebrity gossip, and even to search for long-lost friends.
Most people are satisfied with their search engines, but according to the survey, there is a significant minority -- 29 percent -- who only sometimes or rarely find what they want, which is why we have more improvements rolling out. Our vision is to go beyond today's basic search services and deliver faster, more relevant results. For example, MSN plans to offer direct answers to people's questions in plain English. In order to do that, it's important for us to understand how people use search engines and what they're searching for when they're online.""
posted by Jen @ 6:29 AM
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