Comparing MSN And Yahoo! Optimization
Comparing MSN And Yahoo! Optimization: "One thing that both the Yahoo! and MSN search engines share in common is the importance placed on content. With both search engines, content is clearly king. While incoming links remain very important, both search algorithms are heavily weighted toward keyword rich content. In particular, both search algorithms emphasize on page content...While the Yahoo! Directory is especially important to the Yahoo! search algorithm, MSN Search has always given weight to inclusion in the Zeal/Looksmart directory.
MSN Search formerly had an agreement with the Zeal/Looksmart Internet directories to provide their results. While that formal agreement is no longer in place, MSN continues to maintain a less formal arrangement with the directories. Instead of displaying the directory listings on a regular basis, MSN Search is able to utilize the directory listings at its discretion.
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