The Definitive Link Building Strategy
The Definitive Link Building Strategy: "'The definitive linking strategy'. So here goes.First of all, link building is not about search engine optimization, it's not about boosting your Google PageRank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.
So what is link building about and where should you put your efforts for maximum return?
Strategic link building is about establishing your competitive position in the online marketplace that already exists, albeit informally around your industry sector...
An effective link building strategy is not, "I'm looking for 50 links from websites with a minimum PR of 5" but rather, "I want 50 links from the most important information websites that my customers and potential customers regularly use."
" link building was not about the number of links you could get. Likewise monitoring and evaluating is not simply a matter of counting how many links you manage to get. What is really worth measuring is the benefit those links bring your business.
So as a minimum you should measure:
How much increased traffic comes from links
Which links bring the most traffic
How much your sales increase as a result.
And finally a quotation from Sun Tzu [Wu] (BC 535 - 228) courtesy of http://ww w.quotesandsayings.com,
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
posted by Jen @ 7:24 AM
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