Saturday, June 12, 2004

Ask Jeeves Trials Graphic Preview in Search Results

Ask Jeeves Trials Graphic Preview in Search Results: "A graphic preview such as that being tested by Ask Jeeves offers users the benefit of no-click peek at the Web content that lies beyond a search engine's results page. Catching such a glimpse into landing pages could shorten the time it takes searchers to find relevant results, as they wouldn't have to load an entire page's content to assess its relevancy. The method would also decrease surfers' reliance on the back button when they encounter non-relevant content.
New York-based Viewpoint Corporation is offering similar 'graphically enhanced search' technology in the form of a toolbar plug-in. It launched in March 2004, and uses search results from Yahoo! Canada's Smartdevil has long been pushing graphical previews, which it calls Thumbshots, in Web search results. "

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