The Art and Science of an Effective Link Building Campaign
The Art and Science of an Effective Link Building Campaign: "Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam?A special report from the Search Engine Strategies 2004 Conference, March 1-4, New York."
Covers Google, Ask Jeeves (Teoma)
"Start any link building campaign with a trip to your stats to find out where your traffic is coming from," she said. "Armed with this information, you'll have an easier time maximizing your linking efforts in the right markets."
She begins by using her keywords and the keywords she's gleaned from reading stats. She runs those through Gigablast, Teoma and Google and reviews the top 30 sites she finds.
"By submitting or swapping links, I try to get my site added to as many of the top 30 results sites as possible because 'supposedly' the top sites returned are authority sites," says Mastaler. "They are there because of text and link analysis and are grouped according to topic. We want links from these sites...
"There are additional ways of securing links -- submitting articles for publication, creating an on-site library and asking for content in exchange for a link, back linking your competition, offering link incentives, hiring a link building firm, etc."
"Don't forget to search and find your industry and geographic specific directories and blogs to add your optimized link to," she advised. "A lot of the specialty directories will let you add your business twice, once topically and again geographically. This is where I strongly advocate paying for a link. There are a number of directories I think it's worth paying to be listed in, with Business.com heading the list."
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posted by Jen @ 7:15 AM
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