Search Engine News :: Optimise Web Sites for Organic Search

Wednesday, April 21, 2004

Reverse Engineering Revisited MarketingVOX|SEARCH: "t's been a while since we all discussed reverse engineering the linguistic part of SE algorithms. Over the years, I've done that reverse engineering periodically, in order to arrive at optimum frequency, density and distribution (fdd) of key phrases"

My experience in SEO, which spans about seven years now, indicates that the language reading parts of the SE algorithms do not change as often as many people, including SEM people, believe ...The major changes in ranking algorithms concern extra-page factors, like PageRank, but these factors do not influence the SEO writing one does on a given page...

even a small company that does a lot of SEO would see good ROI from research that arrives at a 10% improvement in the fdd of their SEO writing. Companies with ample resources would benefit from learning it all "optimum copy writing, optimum PPC, optimum design and usability for conversions, and optimum fdd*...

The minor ongoing changes in optimum fdd and the lack of 100% precision in reverse engineering fdd requires that SEO writing diversify fairly broadly ( I take this to mean that don't be obssivly anal about keyword density but keep it at the core of your SEO) around the optimum fdd in a given SEO job, but I strongly believe that it still helps to have a target fdd in mind when doing SEO writing. "

(*fdd = frequency, density and distribution )