A recently published white paper from iProspect indicates that over 56% of US Internet users say they generally use the same search engine whereas just over 30% use several search engines interchangeably...
Considering Google’s popularity, it’s no wonder WebSideStory found that Google contributed over 40% of US search engine referrals on 23 March this year."
iProspect: top search engine rankings transmit brand equity to Internet users: "The majority (56%) of consumers surveyed expect leading brands to hold top search listings. When Web marketers do not make search engines the primary focus of their online marketing initiatives, they are forfeiting 'top-of-mind' brand position to lesser-known organizations on the medium most frequently utilized by consumers for finding Web sites.
Survey respondents were asked, 'If you spotted a company within the opening few lines of search results, would that make you think that the company was a top one in the field?' Fully 33% of the respondents indicated they would. 'This was the biggest surprise in the survey. Our hypothesis was that people could tell the difference between a major brand and a lesser-known company, product or service that happened to enjoy a top ranking,' said Dr. Amanda Watlington, iProspect's Director of Research. 'What this indicates is that being found in a top search engine match transmits a halo effect of sorts"
posted by Jen @ 2:51 PM
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