It may also be Google's attempt to rule information access in the same way Microsoft dominates the desktop -- a thought not lost on Microsoft.
Regardless of A9's success, the new search engine probably represents the future of information access. It blends information and commerce into one seamless package. Moving beyond AdWords and in effect making the entire site a useful 'adplication' (an app providing advertising benefits), A9 is one to watch... and potentially to copy."
Microsoft's Internet Search Push Worries Google, Yahoo - Article by The Wall Street Journal: "The idea of unifying the ability to search a computer, a corporate network and the Internet from a single spot is a 'big evolutionary step,' said Tim Hickernell, an analyst at the Meta Group"
A9.com > Search Technologies: "7 Reasons to Use A9.com "
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