Search Engine News :: Optimise Web Sites for Organic Search

More from Iprospect search research...this time focusing on search user perseverance, search abandonment can affect marketers. Among the surprises: unemployed users and female users are less likely to hang in there than their Web counterparts

MediaDailyNews 04-21-04:

"report, 22.6 percent of searchers bow out after viewing just the first few results, more than 18 percent do so after perusing the first page, over 25 percent leave after the first two pages, and 14.7 percent stick around through the first three pages before ducking out...80 percent of users won't see a listing if it does not fall within the top three pages...

The study concludes that when it comes to sites that are likely to target unemployed users such as Monster.com and Manpower, appearing within the top ten search results is critical. While 38.4 percent of full-time workers and 41.1 percent of part-time workers say they'll ditch a search after viewing the first results page, more than 44 percent of unemployed search engine users will quit after checking one listings page"

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posted by Jen @ 6:21 AM