Thursday, March 18, 2004

Overture Site Match / Yahoo Paid-inclusion / PPC - High Rankings Advisor: "The prices per year are as follows:

$49 for the first URL from any domain
$29 for URLs 2-10 and
$10 per URL if submitting 11 or more URLs

Seems like a decent deal on the surface, with all those engines included. But wait! You haven't heard the kicker yet!

On top of the per-URL fee, you get to also pay for every click to your site from any of Yahoo's properties. This PPC fee will be either 15
cents or 30 cents each, depending on the category your site falls into. I believe any business-to-business site falls into the $.30
price, and I'm sure there are many other types that also fall into this category.

"What do we get for this -- top listings or just indexed?"

The answer was "just indexed."

So should you do it? Definitely not if your pages are already indexed by Yahoo and its other search properties. I say definitely not
because your only benefit will be the frequent crawling and the click-reporting feature that Yahoo provides. Unless you have no
current reporting or a really urgent need for frequent crawling, I can't see why you'd want to pay for something that you already have for free.

You will not get an increase in rankings by paying. Remember that. At least that is the official word.

"

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