Quigo, (their) technology discerns the context or meaning of a Web page to deliver more targeted ads,
Start-up Industry Brains is taking a spin on search engine marketing by powering private label services
personalized search, and several upstarts believe they can provide a better mousetrap to deliver it...
Eurekster works like any other search engine by using keywords and algorithms to locate the most relevant Web sites for a given query. But it also ranks the results according to what interests people in a particular group.
Mooter uses mathematical algorithms modeled on neural networking to better understand and differentiate two people searching on the term "travel Australia," for example. Does this person want data on backpacking options or luxury golf tours? With a range of techniques, Mooter will look at how people search to determine their tastes for follow-up queries within the same day or session..
Dipsie, is planning to launch a new search engine later this year. Though its search techniques are still under wraps, company CEO Jason Wiener said that Dipsie is indexing more of the Web, or the "deep Web," such as the billions of Web documents that originate from databases. It also will use different techniques to rank Web sites, including evaluating the semantics of a page's content.
Vivisimo and Groxis are working on creating tools to organize search results around specific topics. For example, a search query for "Paris Hilton" would separate results for the luxury hotel chain from the publicity-seeking heiress of the same name.
Vivisimo launched an eBay search tool aimed at sorting through auction information on the e-commerce giant's site. Groxis, meanwhile, has developed a Google plug-in that sorts the company's search results by topic...it organizes Google search results into graphical maps, categorizing relevant data in relation to keyword queries--something Google itself does not do.
For example, a user who searched on the term "Wi-Fi" would see spheres of categories on the subject, with labeled topics such as "news," "802.11" and "hot spots." The user could then delve deeper into Web pages on the topic of specific interest by clicking on a sphere
local search market, a much-hyped area of growth for many search engines... Whereonearth.com, for example, is working on a system that pinpoints the Internet Protocol addresses of the Web. Citysearch.com is positioning itself and its own search technology as the answer to finding local listings for restaurants, shops and entertainment.
posted by Jen @ 9:34 AM
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