Pricing is on the high-end when it comes to PFI style programs. Site Match starts at about $50 per year for the first URL with slight discounts for additional URLs. On top of that, a per-click fee of .15 to .30 cents is charged for each listing. That means a small e-tailer that wishes to list 100 product pages through the program is looking at a minimum cost of $1229 per year, just for their listing. Add on per-click fees and no guarantee of placement and you're looking at a fairly expensive inclusion program, especially if Yahoo! plans to continue sending out a free, organic spider...
In a marketing arena that started out with free listings for those that knew what they were doing, having to pay for those same results can be a tough pill to swallow. Many feel that search engines owe webmasters a free, full, organic listing. After all, search engines rely on indexing webmasters' sites to build the very indexes that make them popular, right? On the other hand, many have equated search engines to the Yellow Pages, pointing out that businesses pay a hefty fee to be listed in the Yellow Pages.
Where Yahoo! plans to take this program in the future remains to be seen. No doubt the entrance of Microsoft to the marketplace later this year will have an impact on Yahoo!'s decision, as will Google's continued refusal to add a PFI program of their own."
Jimworld forum responses http://jimworld.com/apps/webmaster.forums/action::thread/thread::1078291340/forum::Yahoo/app::iforum/
posted by Jen @ 9:22 AM
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