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Eurekster Launches Personalized Social Search: "Google (see News.com), Yahoo (see Wall Street Journal) and AOL (see Search Engine Watch) have all made public statements that they view personalization as a vital step forward in improving search -- and as mentioned earlier, Google even owns at least two companies, Kaltix and Outride, that were involved with it.
Eurekster is first out of the block for 2004, but we'll likely see the others follow, in some way. Past issues about privacy and user resistance will remain, (see Google May Get Personal & Searching for the personal touch), but there appears the will on the part of the majors to solve these issues."

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posted by Jen @ 8:00 AM