Search Engine News :: Optimise Web Sites for Organic Search

Tuesday, January 13, 2004

Searching for Dominance: What Will Microsoft Search Look Like?: "SIS, or Stuff I've Seen. Although it's focus is to help users find files and information on their desktop, its implications for web search functionality could be dramatic. It pulls information from multiple file formats, including emails and webpages, and records them in a single index. This allows the user to search through them using a powerful interface that allows for the application of several filters at the same time. The search process becames a real time iterative process, allowing the user to quickly narrow down the search to the most relevant findings.

Implicit Query

'Stuff I've Seen' gives the user a powerful tool to find files and information on their desktop. Implicit Query (the link goes to an interesting Powerpoint presentation prepared by the Microsoft Research team) goes one step further by continually searching and retrieving information based on what the user is doing. As the program tracks user behaviour, it refines its model of what is important and relevant to the user and filters the search results accordingly. This is an extension of Microsoft''s Lumiere research which has modeled the Bayesian logic behind the current automated assistance functionality.

Memory Landmarks

A third Microsoft project doesn't hold nearly the same promise for web search, but it would make an interesting add on feature. Memory Landmarks can add historical remarks to a list of chronological search results."

Recommended Australia Search Engine for PPC Ad - Best Practices Search Engine Forums
Recommended Australia Search Engine for PPC Ad - Best Practices Search Engine Forums: "Recommended Australia Search Engine for PPC Ad "

stick with Google AdWords and target your ads to Google Australia users. As far as I know, Google is the most popular search engine in Australia and far outperforms any of the others. I think you can create a direct account with Google Australia if you want certain sponsorship category exposure, or you can set up your Google AdWords account with Google.com to only be shown to searchers from Australia (whether they use Google.com or Google.com.au).

For a while there, you could get good results from a PPC LookSmart Australia listing because of the results being shown on NineMSN, but now that LookSmart is ending their relationship with MSN this month, I'm not sure how long the NineMSN relationship will continue for or whether it would be worthwhile. I haven't used Overture in a while so I don't know if this is possible, but if they allow regional targeting, you could set up a PPC campaign with them to target Australian searchers using their partner sites (e.g. Yahoo.com.au etc).

I am not aware of any other high performing PPC players in Australia at this stage. Sounds like a business opportunity!

... summary is spot on. The only thing worth adding is that the Australian Market will get interesting in about 2 weeks time, when Overture Australia has its official launch (on 19 Jan I think).....