Features: "part one of the round-up here:
Google:
- Supplies results to its own interface and also Yahoo! and AOL (plus other less major services).
- Provides 'browsable interface' via its Google Directory (in conjunction with Open Directory).
- Owns AdWords (its answer to Overture's PPC service model).
- Free submit to crawler and directory - no paid inclusion programme (yet!)
In the very near future (Q1) Google results at Yahoo! will be replaced (most likely entirely) by Inktomi. Following the huge amount of publicity surrounding the Google IPO, shareholders may wonder why major competitor Yahoo! has a revenue stream from paid inclusion services and Google doesn't. This could possibly lead to a 'rethink' over the current policy.
Yahoo!
- Supplies Google results to its own interface.
- Provides 'browsable interface' via its own Yahoo Directory.
- Owns Overture, the innovator of the PPC model.
- Paid inclusion programmes across the board for all of its web search engines: Inktomi, AllTheWeb and AltaVista. Also has mandatory paid 'Express Inclusion' to the Yahoo web directory (for commercial sites).
As mentioned above, in the very near future, Yahoo will make the 'big switch' to Inktomi results. This means search marketers can kiss goodbye to huge amounts of free traffic and say hello to paid inclusion Inktomi traffic (if they want 'guaranteed' inclusion to the index).
Yahoo has already been carrying out experiments and tests with both Inktomi and Overture with its web properties outside of the US in advance of the big switch. Terry Semel, CEO Yahoo has gone on record to say: 'Our short-term goal will be to have Yahoo throughout the entire world using our algorithmic search in Inktomi.'
What happens to AltaVist"
posted by Jen @ 7:07 AM
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