Wednesday, January 14, 2004

Why Ecommerce is Not Ready for My Daughter or Me: "Why Ecommerce is Not Ready for My Daughter or Me
By Kim Krause 2004-01-13 "
We assume that the top 20 sites in search engine results are the best of the best based on our search keywords. That, I'm afraid, is the saddest shock of all. Top rank doesn't equal the best online experience once you click into that website. That part of usability wasn't tested for you by the search engine or directory. That's not their job.

Google
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