A site's credibility is affected by link integrity. It impacts visitors' confidence in both the site itself and its offerings.
Many sites use very short links, about three words, max. Our client experience (results measured in dollars) and solid research (scientifically gathered in a lab) indicate the best links (most likely to deliver what the reader expects) are usually 4 to 10 words long.
Be specific, include an imperative, and include an implied benefit in all links. You'll create relevance, credibility, desire, and sales momentum. Most important, you'll convert more visitors into customers.
Do your links do all that?
posted by Jen @ 2:24 PM
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