News & views:
So what's next for Google besides more contextual search and
targeted ads? How about pay per click? They recently acquired
Sprinks, one of the oldest pay per click services. And, there's
rumblings on Reuters news service that Google will go public
in the first half of next year. The company could be aiming for
a market value of $14-16 billion, putting it in the same ballpark
as Yahoo and Amazon.
Google's also been experimenting with Search by Location,
or GeoSearch, which will restrict your search to a particular
geographic area. The service is still in beta, but it could
become more powerful in the near future. According to Google,
they determine geographic nature by analyzing "all"
information on a page, including, but not limited to, mailing
addresses and phone numbers.
So now it's more important than ever, to put your dirt world
address on every important web page. Be sure to include your
zip code and phone number. along with your area code. Plus
don't forget to include little helpers, like anything that
will help the robots determine your physical location. Stuff
like, autobody repair shop "near Seattle."
So what's new in search? Personally, my money's on Amazon.
As Google sits perched, synonymous with generic search, they
are like a sitting duck if Microsoft's marketing machine guns for
them. Amazon however, has quietly slipped into first place,
when it comes to product search.
And very quietly, shhhh, in the dark shadows of Silicon
Valley, Amazon has started their own search engine.... rumored
to be secret project A9. A new search engine designed to kick
b*tt when it comes to online commerce and product search.
So not only does Amazon have money, it's run by very smart
people. It is the grandfather of affiliate marketing. It's
also one of the most established and recognized internet
brands. So if my money is riding on the future of search, the
hearts and minds of the millions of shoppers may soon be
switching to Amazon
posted by Jen @ 9:10 AM
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