Mike: People look at links as if they are all the same, and often they go for quantity over quality. That's not the way to do it.
Link analysis has its roots in citation analysis and social network analysis concepts. A couple of sharp scientists named Pinski and Narin found that by using these predictive methods it could be possible to determine the next winner of the Nobel prize. The guy who had the most papers citing his work was the guy most likely to get the nod...
Scottie: Some people try to increase their link popularity by setting up multiple domains to link to their main site. Does this help?
Mike: Absolutely not. Those mini-networks are like spam islands if they don't have quality links pointing into the satellites as well as the mother ship. They are easily detected
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posted by Jen @ 4:11 PM
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