Friday, October 31, 2003

Local search, Amazon & Google:
Snuggled inside the large press release about AOL and Google
renewing their loving partnership vows, was this gem of
information....

"Among the enhancements to AOL Search are enhanced local
searching capabilities, allowing members to quickly find local
businesses, services or national chain stores. At the top of
the results page, they will get a personalized list of the
relevant businesses closest to them based on the zip code they
have on file with AOL."

So yes, if you have a service based business and you want more
local customers to find you, join AOL. Not for the dial up
account, but so you can be part of their directory. They have
35 million members and at only 10 bucks a month, if you're a
realtor in Florida or a baker in Chicago, it might just be the
best advertising bang for the buck, that your money can buy.

(Now just imagine if AOL sold or gave all those Zip codes to
Google.... imagine how "suddenly accurate" their "search by
location" Geosearching engine would become. Hmmm, one can
only wonder.)

Google
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