Thursday, August 21, 2003

D Sullivans predictions for the future of search
Inside Search Engine Strategies, San Jose - Day Two:
"Danny decided to look into his 'crystal ball' and made some predictions of what is to come. Some important observations included:

1) Yahoo will launch its new search engine sometime in 2004 with a combination of Inktomi, AltaVista and AllTheWeb technologies.

2) MSN should also be ready to launch their own crawler in 2004, with the possibility of purchasing any of Ask Jeeves, FindWhat, LookSmart or even Google, to help speed up the implementation.

3) AOL is likely to continue its partnership with Google as this remains a non-competitive relationship for them.

Moving on to audience reach of the search engines, Danny explained how Google’s current reach of 76% of all searches would be diminished in 2004. He predicted that Google’s total audience would reduce to around 51% with Yahoo at 25%, MSN at 15% and the other engines making up the remainder."

Google
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