Search Engine News :: Optimise Web Sites for Organic Search

Thursday, August 21, 2003

Mike, these two (3 now) blog entries are especially for you, don't know if I have recommended this sites newsletter - they come up with a real beaut every now & then - today they have lead me straight to the Purple Cow book which I have had mentally listed as a must read for ages....

Trendsetters.com - Hot Trends, Cool Things
"Where can you be part of the marketing revolution? The door is open and the lights are on at BZZAGENT. Trust us, these people are brilliant."

Purple Cow by Seth Godin: Bonus Chapter:
Quote : his marketing plan.....
"Sell what people are buying
Focus on the early adopters and sneezers
Make it remarkable enough for them to pay attention
Make it easy for them to spread
Let it work its own way to the mass market. "