Eric Lander at Search Engine Guide 03/28/2002
Google boasts the largest searchable database of indexed web content,
provides users with the ability to search for more than just web
documents, and has the largest user base of any one search engine.
This article breaks down what Google has powering it's dramatic
success.
<-> Interview With Chairman and CEO of Google, Eric Schmidt
IHT 03/28/2002
From an initial cult following, Google has gone mainstream. CEO Eric
Schmidt is expanding Google's search for revenues.
Google combats these attempts by identifying what it considers to be
"artificial" link structures and adjusting or eliminating their influence
in the rankings. Google has also recently taken action against reciprocal
link pages, link "farms" and guest books, downplaying their importance in
its link analysis algorithms. And there's no doubt that Google will take
action against weblogs, if those weblogs are seen as manipulating results
in a way that doesn't correspond with user expectations.
Google Time Bomb
Microcontent News, March 3, 2002
Why We Sell Advertising, Not Search Results
Google's spirited defense of its new AdWords program, assuring users that
its non-advertising results are absolutely not for sale.
Up Close With Google AdWords
Forget the hype about what the new cost-per-click AdWords program means
for Google, in terms of competing with Overture. What's in the program for
advertisers, and how does the cost per click pricing fit in with the
existing cost per impression ads? Search Engine Watch editor Danny
Sullivan takes a close look at the new AdWords program
posted by Jen @ 9:54 AM
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