Yahoo- new "single button search" local vs non local
MediaPost Publications - Yahoo, Helio Target Teen Mobile Market - 04/14/2006: "YAHOO AND THE TEEN-TARGETED MOBILE provider Helio announced a partnership on Thursday to co-market mobile Internet services. Financial terms of the deal were not disclosed, but the number of Helio users who download Yahoo services to their phones will factor into the equation, a Yahoo spokesman said...Yahoo is also giving users of Helio phones first crack at its new "single button search" technology, which attempts to differentiate between local search queries and non-local queries. So, for example, if a Helio user searches for "baba ganoush," Yahoo's system should know to return a list of nearby Middle Eastern restaurants. If users search for "Britney Spears," however, Yahoo should recognize the query as geographically neutral....
Notably, the partnership indirectly allies Yahoo with MySpace, because the social networking site recently announced plans to also co-market mobile services with Helio. Thus, any of MySpace's over 70 million members who opt for a Helio/MySpace phone will be corralled into searching the Yahoo.
Yahoo is aggressively preparing its mobile battle plan, having earlier this year established relationships with AT&T, Cingular, Nokia, and Motorola, among other companies. And just last week, Yahoo said it was expanding its relationship with BlackBerry manufacturer Research in Motion"
posted by Jen @ 11:34 AM
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