- IT Week
SEO is far more than offering "to list a customer�s web site on the top few hundred search engines every month" but I agree that it is an invaluable service if carried out correctly...the survey quoted shows the sixe of the market for optimising existing sites for better search results - half of all small business websites! Captured by the web hosting market - IT Week: "The variety of basic web offerings is huge and differs in complexity and price. Some are cheap at about �100 a year, while others boast more features as standard, and can range from �20 to �50 per month...There are a number of simple add-on services related directly to the web site that can be easily sold on top. These include statistics monitoring, visitor tracking, additional database support and search engine optimisation. The latter lets you offer to list a customer�s web site on the top few hundred search engines every month. But it is one that many SMEs miss out on when they first set up a web site.
According to a survey by Fasthosts earlier this year, almost half of all SMEs do not submit their web sites to search engines, which can mean they are rarely found online. In addition, two-thirds of surfers admitted that they rarely look beyond two pages of search engine results, indicating that being online alone does not mean people will actually know you are there.
Michael says: �Search engine optimisation is a simple service to sell, and it is an important one. In 2006, no business can afford to be invisible online, yet many SMEs are. If you are not listed on Google, your web site might as well not be online.�
posted by Jen @ 7:10 AM
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